Event | Is Your Education Brand China Ready: Tailoring Your Message In The World’s Biggest Education Market

With education being Australia’s third largest export, the marketing of Australia’s education providers has become crucial for success in China’s increasingly competitive education industry. Foreign education providers must ensure their marketing and social media strategies are tailored to attract and meet the needs of Chinese students and their families.

This event will bring together marketing & PR experts to discuss the challenges and opportunities of marketing education in China, as well as education providers who will offer case studies of their own China marketing and brand strategy. Come and find out how education providers can build a strong brand amongst China’s shifting landscape.

Light refreshments will be provided.

Moderator

Dr. Amanda Barry – Director, China Liaison Office, ANU

Speakers
Ira Zaka – Assistant Director, Global Marketing & Communications, CKGSB
Wang Wei – Marketing Director, Oriental Cambridge Education Group
John Hopkins – Assistant Headmaster Marketing & Communications, Harrow Beijing

Agenda

4:30PM – 4:45PM: Introduction to the speakers
4:45PM – 5:30PM: Panel Discussion
5:30PM – 6:00PM: Q&A
6:00PM – 7:00PM: Networking and drinks

Event Details

Date: Wednesday, 19th September 2018
Time: 4:30PM – 7:00PM (Registration at 4PM)
Venue: Cheung Kong Graduate School of Business
Address: Cheung Kong Graduate School of Business (CKGSB) Oriental Plaza, Tower E3 2F, 1 East Chang An Avenue, Beijing, China, 100738 长江商学院北京市东长安街1号东方广场东3座 2层100738
Price: 150RMB Members, 200RMB Non-Members
RSVP: Indicate your expression of interest by emailing events@austcham.org

Biographies

Dr. Amanda Barry

Dr Amanda Barry is the founding Director of the Australian National University’s China Liaison Office (established March 2017) and is responsible for deepening and strengthening the university’s China engagement across multiple research partnerships as well as through student pathways, alumni relations and industry engagement. Amanda is also actively developing student, alumni and careers services in China for current ANU students and graduates. Amanda was previously Director of Academics at The Beijing Center, a research, education and study abroad program at Beijing’s University of International Business and Economics, where she delivered programs for foreign students in Beijing.

Amanda holds an award-winning Ph.D. in Australian Indigenous history from the University of Melbourne. Beijing-based since 2005, she has worked in higher education, cultural diplomacy, business consulting and the arts including at the Australian Embassy, Peking University, the Foundation for Australian Studies in China and The Beijing Center. Amanda is also currently Chair of the China-Australia Chamber of Commerce Education Industry Forum.

Ira Zaka

Ms. Ira Zaka heads Global Marketing and Communications at Cheung Kong Graduate School of Business (CKGSB). Established in November 2002 with generous support from the Li Ka Shing Foundation, CKGSB is China’s first faculty-governed and independent business school. Today, CKGSB has more than 40+ full-time professors, many of whom were previously tenured at leading business schools, and over 10,000 alumni, more than half of whom are at the CEO or Chairman level and, collectively, lead one fifth of China’s most valuable brands.

Since 2010, Ira has enhanced CKGSB’s brand by managing global advertising campaigns, business forums and seminars, public relations and social media. She has also enabled CKGSB’s growth in the Americas, Europe and Asia, with a particular emphasis in the US and the UK. A graduate of Princeton University, Ira has spent over 20 years in China, where she has studied and worked for companies like Amazon and Hogan Lovells, primarily managing public relations and communications efforts. Ira is fluent in Albanian, Chinese and English.

Wang Wei

Wei Wang joined the Oriental Cambridge Education Group (OCEG) as Marketing Director in May 2018. In her current role, Wei oversees the group’s brand and marketing strategy and implementation.

Prior to joining OCEG, Wei was with Ogilvy Beijing for eight years, where she worked with leading technology and automotive companies on brand, corporate & product PR, as well as CSR initiatives. She also worked with different organizations from the NGO sector. In addition to client work, in 2017, Wei  took on an extra internal role as the project manager for Ogilvy’s “Next Chapter” transformation into a single-branded agency. Before joining Ogilvy, Wei worked with specialty PR firms in both Beijing and San Francisco. Wei holds two masters’ degrees from The Ohio State University and a bachelor’s degree from Peking University.

John Hopkins

John Hopkins joined Harrow International School Beijing in 2013 and has had a number of roles, including Head of Department for EAL and, currently, Assistant Headmaster – Marketing & Communications. He oversees the development of marketing and communications strategies and also seeks synergies with Government Relations looking to develop projects that will reap benefits across different fields and within internal and wider communities. Having identified the rapid development of charity work in China, he has made CSR another primary focus and is keen to drive the whole school’s charity programmes. Despite the many different functions he performs in the school, John still teaches English and is the students’ favourite ‘Mr. Hopkins’. John holds a MA in Education from Melbourne University. He speaks fluent Mandarin Chinese.